About Persia Khodro

Who We Are

Persia Khodro is a leading name in Iran’s premium automotive market, officially representing global brands such as BMW, MINI, Opel, and Terra. Since 2004, the company has been committed to delivering international standards in sales and after-sales services through a nationwide network of authorized centers and trained specialists, with a strong focus on quality, trust, and long-term customer relationships.

Over Two Decades of Automotive Leadership

2004

Official Commencement of Operations

Persia Khodro officially commenced its operations in 2004 as the authorized provider of sales and after-sales services for BMW vehicles in Iran. From the outset, its mission was dedicated to delivering services aligned with the uncompromising global standards of this iconic luxury brand.

2013

Transition to Private Ownership and Structural Transformation

In 2013, Persia Khodro transitioned to private ownership, initiating a new strategic chapter focused on customer satisfaction, expanding the product portfolio through the integration of the MINI brand, ensuring the import of genuine parts, and strengthening the after-sales service infrastructure.

2014

Nationwide Service Network Expansion Begins

Starting in 2014, Persia Khodro initiated an extensive nationwide expansion of its sales and after-sales network, extending its presence beyond Tehran to major provincial centers and establishing the foundation for a truly nationwide service structure.

2018

Strategic Investment in Human Capital

By 2018, alongside the completion of its nationwide expansion, Persia Khodro placed strong emphasis on human capital development through continuous specialized training programs, resulting in a highly skilled workforce of over 450 automotive professionals trained to global standards.

2022

Resilience Amidst Limitations

Throughout the challenging years between 2020 and 2022, Persia Khodro preserved its core infrastructure, ensured consistent access to genuine parts, and sustained the delivery of standard after-sales services—reinforcing its reputation as a trusted leader in the luxury automotive sector.

2023

Powerful Return to Luxury Vehicle Imports

In 2023, following the easing of restrictions, Persia Khodro emerged among the first companies to resume the official importation of BMW and MINI vehicles, reaffirming its pioneering role in Iran’s premium automotive market.

2024

Expansion of the Premium Product Portfolio

Beginning in 2024, Persia Khodro strategically expanded its operational scope by introducing new premium products, including Nissan Terra, Opel Mokka, and Opel Corsa—highlighting its forward-looking vision and commitment to market evolution.

Today

An Extensive Network, An Exceptional Experience

Today, supported by a nationwide network, expert human capital, advanced equipment, and guaranteed access to genuine parts, Persia Khodro stands as one of Iran’s most reputable luxury automotive groups—delivering a reliable, standard, and exceptional ownership experience.

Persia Khodro’s Social Responsibility

Leading the Way in Community and Environmental Stewardship

As the official sales and after-sales representative of BMW in Iran, Persia Khodro has, in recent years, adopted an innovative and structured approach to corporate social responsibility, culture, the arts, and environmental protection. Through these initiatives, the company has firmly established its position as a pioneering brand in Iran’s luxury automotive industry.
Beyond being an automotive company, Persia Khodro is a premium luxury brand that places strong emphasis on social responsibility, environmental sustainability, and the support of culture and society—creating a distinctive and meaningful experience for both its customers and the broader Iranian community.

Supporting Health, Sports, and Nature in Iran

Persia Khodro, as a supporter of environmental protection and authentic sports, has sponsored international equestrian competitions, the Iran Cycling School, and various sports clubs. In line with its commitment to reducing vehicle emissions, the company offers BMW vehicles equipped with EfficientDynamics technology, as well as BMW bicycles, thereby playing an effective role in preserving Iran’s natural environment.

Promoting Culture and Art: From Supporting Artists to Publishing the BMW Reference Book

Supporting the Environment and Iran’s Endangered Species

In line with its commitment to preserving Iran’s natural environment, Persia Khodro has supported campaigns dedicated to the protection of the Iranian cheetah at cultural and artistic events, thereby playing an active role in raising public awareness and contributing to environmental initiatives.

Persia Khodro, Sponsor of the National Drag Racing Championship

As the main sponsor of this series of competitions, Persia Khodro not only showcased new BMW vehicles from its product lineup, but also amplified the excitement of the races by featuring its BMW E36 race car and performing exhibition maneuvers. Participants from the provinces of Tehran, Khuzestan, Razavi Khorasan, Gilan, Isfahan, and Fars achieved top rankings in these competitions. The award‑giving ceremony was held in the presence of a member of Persia Khodro’s Board of Directors, who presented prizes to the winners.

Supporting the Community and Charitable Causes

Persia Khodro has consistently maintained an active presence within the community. From supporting children and underprivileged individuals to providing immediate aid and supplying fully equipped temporary shelters for the victims of the Kermanshah earthquake, the company has demonstrated its strong sense of social responsibility. Financial support for charitable festivals such as the Roshana‑ye Omid Foundation, as well as organizing solidarity events in cooperation with reputable foundations and the Imam Khomeini Relief Committee, constitutes a significant part of Persia Khodro’s social initiatives.

Collaboration with Academic Elites and Support for Scientific Projects

Persia Khodro Sponsors the 110th Anniversary of the German School in Iran

As a sponsor of the 110th anniversary of the German Embassy School in Iran, Persia Khodro participated in a grand ceremony held on May 26, 2017, at the school premises, attended by students, families, and distinguished guests. During the event, Persia Khodro representatives attended on behalf of the company and, at a dedicated booth, introduced the company’s capabilities and products to visitors. This presence not only strengthened direct engagement with audiences but also contributed to advancing brand objectives, once again reaffirming Persia Khodro’s commitment to supporting sports, culture, and the arts.

Establishment of the Persia Khodro Sports Club

The Persia Khodro Sports Club was established on November 5, 2018, with official authorization from the Ministry of Sports, as part of the company’s social responsibility initiatives. The club is active across various sports disciplines. In its initial phase, the formation of a motor racing team has been prioritized, with plans in place to launch a rally team, participate in sports leagues, and implement physical fitness programs for employees under the guidance of professional coaches.

Awards and Achievements of Persia Khodro

Throughout its years of operation, Persia Khodro has earned numerous awards and distinctions by consistently delivering high-quality services, adhering to BMW’s Awards and Achievements of Persia Khodro.
Throughout its years of operation, Persia Khodro has earned numerous awards and distinctions by consistently delivering high-quality services, adhering to BMW’s global standards, and maintaining a strong focus on customer experience. These achievements reflect Persia Khodro’s position as one of the most reputable and forward‑leading luxury automotive brands in Iran, embodying the trust and loyalty of discerning customers.

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